5 Common Mistakes Sellers Make
Mistake #1: Selling for the Wrong Price
Of course, every seller wants to get most money out of their property. However, this will not happen by pricing your property too high. A high listing price will cause buyers to lose interest before they even look at your property. On the flipside, a listing price that is too low will cause buyers to feel there is something wrong with the property, or you are hiding something. In general, your property should be priced according to its fair value, taking market conditions as well as other factors into consideration.
Mistake #2: Failing to Properly Showcase your Home
As obvious as this mistake may seem, it is still very widespread among home sellers. If you are trying to sell your home, it is imperative that you make your home as pleasant looking as possible. Failing to ensure your home is clean, presentable and welcoming will quickly turn away potential buyers.
Mistake #3: Being home during a showing
Buying a home is a very emotional experience. After all, it is likely the largest investment anyone will ever make. As a result, you should allow prospective buyers to comfortably examine your property. Staying home, and/or trying forcefully sell your home during a showing, will take away from the pleasant home buying experience. This will surely make any potential buyers look elsewhere. The best idea is to go see a neighbour.
Mistake #4: Trying to Sell to “Window Shoppers”
Everyone who comes into your open house is not a prospective buyer. As a matter of fact, most individuals who attend Open Houses are not ready to buy at all. It's our job to be able to distinguish between a “window shopper” and a real interested buyer. Trying hard to sell to the wrong people is very inefficient, expensive and time consuming.
Mistake #5: Ineffective Marketing and Advertising
We have the staff to employ the necessary marketing techniques to help sell your home. Today, mobile technology and the internet are the number one tools we have to attract prospective buyers.