♪ Baby it's cold outside...
It's true that buyer activity slows down over the holidays, but there are still a significant number of people looking to buy in the area.
How can you appeal to them?
1. Price it properly
Don't overshoot with your asking price. Buyers who have the luxury of waiting until the weather gets warmer will overlook your home if the price seems too high.
2. Offer incentives
Make spirits bright by offering bonuses for people who are willing to deal with a wintertime move. Include a snow blower with the purchase price for example.
3. Display tasteful yet festive decorations
You want buyers to be able to picture themselves leading a happy life in your home, and evoking some holiday spirit as you stage your home for showings is a great way to do that.
4. Use the weather to your advantage
House hunters searching in the winter months have a pretty miserable time of it — which can translate to how they feel about your home. Put them in a jolly mood by presenting your home as a warm, welcoming escape from the elements.
5. Boost curb appeal
Keep walkways clear and salted, remove any debris, and make sure everything is in tip-top shape, from the trim to the gutters.
6. Up your online advertising game
Today’s buyers do the majority of their house hunting online, and that’s especially true when the weather outside is frightful. Make sure you are noticed by extending your advertising online. Our Marketing Plan includes extensive social media marketing, email newsletter advertising, mls listing advertising, IDX listing sharing, syntication advertising and more. This results in (on average) more than 5,000 buyers viewing your listing.
For more information, or a free home evaluation, please contact us direct. 905-476-4111
source | Forbes